THE SKATEROOM ANNOUNCES COLLABORATION WITH THE BEYELER FOUNDATION AT ART BASEL 2016

MONDAY 13 JUNE - Cutting-edge contemporary art brand The Skateroom is delighted to announce an on-going collaboration with The Beyeler Foundation during Art Basel 2016. This exciting new partnership will see two of its limited edition collections, with the Andy Warhol Foundation for the Visual Arts, go on display

The Skateroom fuses the energy of the contemporary art world with the dynamism of skate culture by inviting artists to create limited edition artworks on skateboards. In doing so The Skateroom supports art institutions and non-profit projects that empower children through skateboarding and art.

Colored Campbell’s Soup Cans and Gold Marilyn are two of The Skateroom’s most recent editions, celebrating Warhol’s legacy by producing skateboard decks featuring some of his most iconic works. Colored Campbell’s Soup Cans and Gold Marilyn will be available to buy at The Beyeler Foundation.

“We are extremely honoured to start a collaboration with The Beyeler Foundation this year, during Art Basel. It’s an incredible opportunity to show our Andy Warhol editions in this true mecca of Art.”
Charles-Antoine Bodson, The Skateroom Founder

Andy Warhol exemplified making the ordinary extraordinary, redefining the way in which we see the world. One of his core beliefs was that in order to achieve change you have to do it yourself, a sentiment that resonates with The Skateroom who will use the profits generated from this collection towards the operational costs for charitable NGO Skateistan.

“The Skateroom understands the relevance of contemporary art on skate culture.
We were also impressed by The Skateroom’s desire and ability to execute unique Warhol decks that embody and embrace the artist’s non-conformist spirit. Lastly, as a non-profit organisation ourselves, The Skateroom’s embrace of Skateistan helped us understand that some of our world views were aligned.” Michael Hermann, The Andy Warhol Foundation

The Warhol collaboration follows The Skateroom’s successful campaign with Paul McCarthy, which generated $250,000 for Skateistan’s new skate school in Johannesburg, opening this summer.

GOLD MARILYN
Warhol was fascinated by stardom and fame, depicting the likes of Elizabeth Taylor, Elvis and Jackie O. Amongst these is his iconic depictions of Marilyn Monroe, a quintessential icon of beauty and womanhood. Following Marilyn’s death, Warhol paid her a posthumous homage by painting his Gold Marilyn. The Skateroom captures this work through its Gold Marilyn triptych; an exclusive limited run of 100 editions.

COLORED CAMPBELL’S SOUP CANS
Colored Campbell’s Soup Cans is an extension of 32 Campbell's Soup Cans paintings, Warhol’s famous collections depicting the varieties of soup sold by the Campbell Soup Company in the 1960s. Through various iterations, Warhol depicted the soup cans in their real colors as well as representing the cans through a multitude of his signature ‘pop’ colors.

These trailblazing works were the inspiration for The Skateroom’s Colored Campbell’s Soup Cans series. These have been produced as a selection of solo boards giving collectors the opportunity to create their own set at an affordable price