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LEE BROOM: THE FLOWER SHOP AT LONDON DESIGN FESTIVAL
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Presse25.09.2015
To celebrate the launch of Lee Broom’s first collection of vases, for one week only, his flagship store has become ‘The Flower Shop’. Available exclusively at the store, the ‘Podium’ vases takes centre stage in an immersive floral display throughout the store which has been completely re-designed for the event.
The Podium vases play with the sculptural quality of balance and asymmetric silhouettes. Combining heavy weight marble with transparent glass, the collection continues Broom’s fascination with opposing materials brought together to create playful yet elegant pieces. The three glass vessel shapes are interchangeable between either the round white or black square marble base and can be selected in the desired combination. Podium is only available for purchase exclusively at Lee Broom’s flagship store or online at leebroom.com.
Following the success of his recent award winning Milan show ‘The Department Store’, Lee Broom is also presenting his new 25 piece collection for the first time in London. Furniture, lighting and accessories are presented in glass display cases and on marble plinths surrounded by a sweeping display of fresh flowers inspired by Broom’s collections.
In the basement of The Flower Shop is The Flower Shop Kitchen where Pip McCormac, acclaimed food writer and Lifestyle Director of Red magazine, will be creating edible floral treats from his book ‘The Herb & Flower Cookbook’ during the week including rose and raspberry double chocolate brownies and Lavender Fizz cocktails.
The Lee Broom brand continues to grow with 2015 being a catalyst year. The launch of The Department Store, Lee Broom’s largest and most ambitious collection to date, was one of the most talked-about and critically acclaimed collections in Milan and named by The Milano Design Awards as one of the top 15 exhibitions during Salone this year.
Lee Broom was also awarded the prestigious Queen’s Award for Enterprise in 2015 – the UK’s highest accolade for business success, presented by Her Majesty The Queen in July this year. Lee Broom received the award for outstanding achievement in International Trade in recognition of achieving significant international growth over the last 3 years.
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