The art3f fair in Marseille, scheduled for October 18-20, 2024, is part of a series of contemporary art fairs that originated to make art more accessible to the general public. Founded with the aim of promoting direct interaction between artists and collectors, art3f combines a welcoming atmosphere with a focus on a wide range of artistic styles and epochs. The event showcases works from both well-known and emerging artists, including paintings, sculptures, and other contemporary forms, creating an inclusive platform for diverse artistic expressions.

The emphasis at art3f is on presenting an approachable, informal environment where visitors can engage with artists, gallery owners, and the artworks themselves. The fair typically features various modern and contemporary styles, ranging from abstract, street art, and figurative work to pop art and more experimental forms. This diverse selection aims to cater to both seasoned collectors and those new to the world of art, encouraging a deeper connection with the pieces on display.

Art3f fairs are characterized by their commitment to creating a cultural event that goes beyond the traditional gallery setting. They often include live art demonstrations, performance art, and music, blending visual and auditory experiences to create a dynamic, multi-sensory atmosphere. This approach allows visitors to experience art in a more interactive and engaging manner, highlighting the evolving nature of contemporary art.

As one of many art3f fairs held across Europe, the Marseille edition serves as a significant cultural event in the region, promoting the appreciation of modern and contemporary art while supporting local and international artists. The fair's goal is to make art accessible to a wider audience, demystifying the art world and breaking down barriers between artists and the public.