Art Düsseldorf launches new digital service as first hybrid art fair in 2022
With its fourth edition, Art Düsseldorf becomes a truly hybrid art fair with a new digital service that revolutionizes the art fair landscape sustainably. In addition to the event at Areal Böhler, the fair combines personal services with a range of digital tools to create a unique virtual experience. With just one click, art lovers can find themselves at Art Düsseldorf, no matter where they are.Experience it Everywhere.The comprehensive virtual participation is supported by Art Guides, who individually and personally guide collectors through the fair. Equipped with cell phones, the Art Guides bring collectors and VIPs digitally via Livestream to selected booths, connect them with gallery owners, and provide background knowledge. The virtual fair visit follows the wishes and questions of the collectors. Within the interactive tours, it is possible to react flexibly and spontaneously to personal preferences and to what is happening at the fair. The digitally supported drop-in to Art Düsseldorfcan be used spontaneously during opening hours of the fair, and the offer is available in German and English.

"With the virtual services, we are creating real interaction for digital trade show visits. I am convinced that personal communication and exchange are essential when it comes to art. With the intelligent use of digital tools, we connect collectors worldwide with Art Düsseldorf, serve individual wishes, and promote personal dialog,"

From April 8 to 10, 2022, Art Düsseldorf will present a cross-section of current international art production as well as out-standing positions from recent art history with 85 galleries from Germany and abroad, including 26 newcomers. The regional anchoring is confirmed with 26 galleries from across the Rhineland. A strong field of participants comes from Berlin, Munich, Frankfurt am Main, Hamburg and Leipzig. In addition to numerous galleries from Austria, exhibitors from Switzerland, Denmark, Italy, the Netherlands, Luxembourg, and Spain emphasize the relevance of the fair beyond Germany. Selected global players from New York, Paris, and Istanbul are represented.All of the art fair's business areas will be represented digitally, thus expanding the possibilities for bringing galleries and collectors into contact with each other – including personal conversations via video call, as well as reservation inquiries and the purchase of artworks via the online store.Online-ShopAll works exhibited at Art Düsseldorf are available on the website www.art-dus.de.

On April 7, they will be presented in an exclusive online preview for collectors, and from April 8, the store will be open to all art lovers. The online store bundles the offers of the galleries and serves as a platform for interested buyers, who can view and compare works and get in touch with the gallery owners. The online store will be continuously updated and will be available until three months after Art Düsseldorf.In addition to the VIP offer, all those interested in art and buy-ing can digitally take part in thematic tours. The 30-minute tours take place continuously during the opening hours of Art Düsseldorf. Access is available via the trade fair website.Online-Magazine The website at www.art-dus.de is more than just an entry point for digital visitors to the fair – it also acts as an up-to-date window on the world of Art Düsseldorf. With its digital magazine, Art Düsseldorf provides inspiring interviews with artists, information about the participating galleries, artistic positions and works, current discourses in the art world, and essays by guest authors that provide insights into the art debates of our time. ART DÜSSELDORF 2017© SEBASTIAN DRÜENThe fourth ART DÜSSELDORF is part of NEUSTART KULTUR – the federal government's economic stimulus program for culture and media.